Friend or Foe: The Importance of Creating Great First Impressions

We often refer to the brain as having two hemispheres, the left: largely responsible for logic, and the right: predominately responsible for creativity. This description fits what we know to be the cortex or new brain. There is also a third dimension: the hypothalamus, or pre-historic brain, which is in fact the brain stem and […]

Three Secrets to Boost Your Referrals

Most businesses leave it up to luck or act passively, if at all, in boosting referrals from existing customers. Great companies who harvest this crop effectively do so with purpose and a clear plan.

Your 2022 Marketing Plan Done Right

Just like a great business needs a strategic plan, marketing does too – especially when you run on a lean budget. A great marketing plan will get the right message to the right people so your business…

How to Charge More Without Just Charging More

Your business should charge more, especially as inflation continues to get worse. How can you “get away” with charging more and continue to keep your customers paying and satisfied?

Four Reasons Why You Need A Q4 Business Plan

You have big dreams and goals. You take action every day. But do you take the right actions every day to inch closer to these dreams and goals? Effective plans create bridges between your vision, your…